Students Solve a Need for Brookshire Brothers Distribution Center
Six months ago, Operations Manager Jay Jelinek would’ve never guessed that a sixth-grade 3D Design class would have the answer to an obstacle he and his team were facing in the Brookshire Brothers Distribution Center.
 
A young female blond student works on a 3D design project at her computer.
 
“We recently started to replace our older Vocollect wired headsets with new wireless technology. With the older wired headsets, our operators would keep the computer part of the equipment on a belt or in their pocket. However, because the new technology is wireless, it doesn’t have to be kept on an individual; it just has to be in close proximity,” Jelinek explained. “So, we started looking for something to help store the new technology on the electric transporter. We also needed to find something that would protect the new equipment from getting damaged.”
 
When Jelinek and his team were unable to find a solution in-store or online, Night Supervisor Mannie Flores stepped up to design a cardboard model that would meet their needs.
 
“Mannie’s very creative. If he can’t draw it, he’ll build it,” Jelinek says, describing how Flores accounted for all the variables. “He fashioned it to go up underneath the handlebar on the pallet jack so you can stand and drive. It would be out of the way and protected, and it would still make that Bluetooth connection to the headset. You wouldn’t ever have to worry about putting it somewhere where it would fall off; you would just turn it on and go.”
A man holds up a cardboard model next to a 3D printed prototype. 
The only question was, how could Flores’s design be manufactured?
 
“One day I was at church with Chris Smith, a good friend of mine. He pulled something out of his pocket to show me: a plastic nut and bolt. I asked him how he did that and he told me 3D printing—something I’d never seen before,” Jelinek said. “That was on Sunday. On Monday, Flores’s cardboard creation was on my desk and the connection dawned on me.”
 
Smith introduced Jelinek to Stephan Matheny, a sixth-grade Math and 3D Design teacher at Hudson Middle School. Matheny turned the need into a class project for his students.
 
“The kids worked on the project for their nine-weeks major project,” Matheny said. “Up until this project, I’ve been very hands-on with helping them every step of the way with their work. This is the first project that I’ve just let them go, and I’ve been very impressed. They’ve actually given me some cool ideas that I would’ve never thought about."
 
Using an animation software called Autodesk 3ds Max, the students added and subtracted shapes to produce a variety of designs similar to Flores’s original model. Part of the challenge was to also incorporate honeycomb patterns to minimize the amount of material used and keep production costs down.
 
“It was cool knowing that what we were doing was going to be useful,” said Jenna Ivey, one of the students. 
 
After working through multiple designs, the class produced a prototype that Jelinek took to his operators to test on one of the transporters. According to Jelinek, the feedback was very positive and the people liked it.
 
“I couldn’t be more impressed by the way our young future took a design out of cardboard, put it onto a USB drive, and had a 3D printer sculpt it right before their eyes,” Flores said after seeing his model come to life as a plastic prototype. “I never imagined that 6thgraders would come to be the heroes that completed this project.”
 
With only one slight modification for added stability, the Distribution Center is moving forward to outfit all of the transporters with the final product. To show their appreciation, Brookshire Brothers is donating an extra $500 for the school to invest in programs like Matheny’s 3D Design class.
 
“It’s exciting to know that there are sixth-graders in Hudson who are knocking it out of the ballpark,” Jelinek says. “We appreciate the effort they’ve put in to help us resolve a need on our part.”
 
A group of Brookshire Brothers employees presenting a $500 donation to the students in Mr. Matheny's 3D Design class.
 
Brookshire Brothers CELEBRATES Jarrell!
Water tower that says Jarrell
 
Lufkin, TX (March 15, 2019) – Brookshire Brothers is throwing a party April 10th to officially open its Jarrell location. The community has embraced the Lufkin-based grocer since it purchased the former SunFresh Market in November 2018.   The store team invites the public to sample its new offerings and classic favorites while celebrating community at its Grand Opening April 10th.  Shoppers can sample their way through the store and register for prizes all afternoon (1PM-7PM). Spin the prize wheel and have some fun from 4PM until 6PM.  At 5:15 the Chamber and City will cut the ribbon, officially welcoming Brookshire Brothers to Jarrell and Williamson County.      
 
Brookshire Brothers purchased the existing SunFresh Market in the fall of 2018.  In making the announcement, company CEO John Alston said, “We are continually looking for opportunities that make sense strategically for our company. The phenomenal growth in the Williamson County area and the visionary leadership in the region made acquiring a Jarrell location a great fit.”  Brookshire Brothers has locations along the I-35 corridor in Salado, Lorena, and Moody. 
 
Jarrell’s Mayor Larry Bush joins in the company’s excitement because having a grocery store is pivotal to the area’s long term vision.  “We have plans for nearly 7000 homes and apartments on file, have recently begun an expansion on our Wastewater Treatment Facility to quadruple its capacity and are working on bringing another 10.5 million gallons of water/day to the city to support the growth.  We know Brookshire Brothers can provide the citizens of the area with choices and options that support the growth and diversity of our population. We’re delighted this employee-owned company wants to grow with us.”  
 
Brookshire Brothers brings its signature hot deli and easy eats to the community as well as certified meat cutters who make specialty cuts for their customers.  Brookshire Brothers is a company of employee owners who are good people, providing good food, and doing good deeds in the communities it serves.
For more company information, view other recent press releases. 
  
Vehicle Registrations Now Offered At Canyon Lake Store

Brookshire Brothers Brings Convenience to Vehicle Registrations  

Lufkin, TX – Brookshire Brothers now offers Motor Vehicle Registration Renewals in partnership with the Comal County Tax Office. Their mutual customers can now get their renewals at the Brookshire Brothers Canyon Lake location.
 Brookshire Brothers Store Front
Instead of driving out to the Comal County Tax Office, motorists will now have the chance to conveniently renew their vehicle registration while shopping for groceries. All motorists need is proof of auto insurance and verification that the car safety inspection is current prior to renewing the registration.
 
Tax Assessor-Collector Cathy C. Talcott says, “Because Comal County covers such a large territory, I was delighted when Brookshire Brothers eagerly accepted our offer to bring this service to fruition.  The only location in the Canyon Lake area has been the Tax Office branch in Sattler, so the FM 306 location in the western part of the county is a great benefit to our tax payers.”
 
Brookshire Brothers, located at 18275 FM 306, has been working with the Tax Office for several months to provide this service at the Canyon Lake store. Brookshire Brothers will process the renewals at the Customer Service desk from 8:00 AM to 8:00 PM, seven days a week.  This gives customers more flexibility since the County’s vehicle registration hours are Monday through Friday from 8:00 AM to 4:30 PM.
 
Those wishing to renew their vehicle registrations must do so within the five grace days of expiration.  If expired five days after the deadline, they will need to visit their County Tax Office.  Customers must bring with them the renewal notice they received in the mail, as well as proof of insurance, and must be sure their vehicle has been inspected within 90 days of the expiration date.    
 
For more company information, view other recent press releases.
 
Growing With Jarrell, Texas
Lufkin… Brookshire Brothers is purchasing a store along the busy I-35 corridor just north of Georgetown.  In making the announcement, company CEO John Alston said, “We are continually looking for opportunities that make sense strategically for our company. The phenomenal growth in the Williamson County area and the visionary leadership in the region made acquiring a Jarrell location a great fit.”
 
A zoomed in shot of the water tower in Jarrell, Texas
Brookshire Brothers is purchasing an existing SunFresh Market from a pair of real estate developers who knew having a grocery store and an ample water supply would be integral to the success of their long range plans for Jarrell. After they got SunFresh up and running, they began looking for a buyer with grocery experience. Brookshire Brothers was interested. The company already operates several stores along I-35 including one in nearby Salado and further north in Lorena.
 
Jarrell’s Mayor Larry Bush is equally excited about Brookshire Brothers coming to town, “The City is experiencing explosive growth. We have plans for nearly 7000 homes/apartments on file, have recently begun an expansion on our Wastewater Treatment Facility to quadruple its capacity and are working on bringing another 10.5 million gallons of water/day to the city to support the growth. We know Brookshire Brothers can provide the citizens of the area with choices and options that support the growth and diversity of our population. We’re delighted this employee-owned company wants to grow with us.” 
 
Brookshire Brothers has plans to take over ownership of the SunFresh Market located on Town Center Boulevard in Jarrell in early November. Residents throughout the area will receive the store’s weekly ad making them aware of the new in store offerings which will include a full service deli, bakery and meat market.
 
 
 
Celebrate Family Meals Month

Brookshire Brothers Commits to Helping Families Eat at Home Together More Often During National Family Meals Month

The proven health and societal benefits of family meals inspire a month-long event aimed at helping families get back to the table
 
Family Meals Months Facts
 
Lufkin, TX (August 31, 2018) - September is National Family Meals Month,™ an industry-wide movement to raise awareness about the benefits of frequent family meals. Brookshire Brothers has joined the initiative to encourage families to spend more time this month enjoying a meal together. In support, customers will enjoy special savings on ready-to-cook options and grab-n-go solutions all month long, as well as special deals and recipes every week. We’re bringing value and ease to family meal times because we believe FAMILY MEALS MATTER.
 
A family around a table watches mum serving out spaghetti
 
Did you know?
 
    • Kids and teens who share meals with their family three or more times per week are significantly less likely to be overweight, more likely to eat healthy foods and less likely to have eating disorders. 
    • With each additional family meal shared each week, adolescents are less likely to show symptoms of depression, less likely to use/abuse drugs and less likely to engage in delinquent acts.
    • People who eat most the most home-cooked meals eat healthier and consume about 130 fewer calories daily, on average, compared to people who cook less or not at all. 
Raise Your Mitt to Commit 
To get the month started, Brookshire Brothers and its employee-owners across Texas and Louisiana raised their mitts to commit to one more family meal at home. You, too, can raise your oven mitt to commit to making more memories around the kitchen table with those you love. Make it official, and shareable, by posting a selfie wearing your favorite oven mitt with the hashtag #familymealsmonth #brookshirebrothers. Follow Brookshire Brothers on Facebook, Instagram and Twitter to join the conversation this September. 
 

Gather 'Round The Table

September 5 through September 11
 
Meal Deal: Pizza Night!
  

Week 1: Bring the family together for PIZZA NIGHT

 
FREE:
Fresh Harvest Salad (6-11oz)
Food Club Salad Dressing (16oz)
Fresh Harvest Tea (128oz)
 
WHEN YOU BUY:
3 Digiorno Pizzas (13.6-34.2oz)
 
 
For a fresh take on frozen pizza, check out these real fresh, real delicious tips from Angela Larson, RD!
 

Meal In Minutes

September 12 through September 18
 
Meal Deal: Mom's Night Off
  

Week 2: Mom's Night Off

 
FREE:
Fresh Harvest Salad (6-11oz)
Fresh Harvest Tea (128oz)
 
WHEN YOU BUY:
2 Fresh Take Entrées (14.76-19.08oz)
King's Hawaiian Roll (4pk)
David's Gourmet Cookies (10ct)
 
 

Let's Taco 'Bout Family

September 19 through September 25
 
Meal Deal: Taco Night
  

Week 3: Taco Night

 
FREE:
1 Old El Paso Taco Shells (12 ct)
1 Fresh Express Shredded Lettuce (8 oz)
1 Old El Paso Taco Seasoning (1 oz)
 
WHEN YOU BUY:
1 Ground Beef Chuck (1 lb)
1 Food Club Shredded Cheese (8 oz)
 
 

Slow Cooker Shortcuts

September 26 through October 2
 
Meal Deal: Slow Cooker Shortcut
  

Week 4: Slow Down For Dinner

 
CHOOSE ANY 4 FREE:
1 Kraft BBQ Sauce (18 oz)
1 Libby Micro Pouch (14 oz)
1 McCormick Slow Cooker Roast (1.3 oz)
1 Food Club Broth (14.5 oz)
1 Lipton Soup Mix (1.8-2.6 oz)
1 Fresh Harvest Brown 'N Serve Rolls (10 oz)
1 Jiffy Corn Muffin Mix (8.5 oz)
1 Food Club Gravy Mix (.75 - 1.37 oz)
 
WHEN YOU BUY:
Any Pork or Beef Roast (3.5 lbs or larger)
  
Your One-Stop Shop: Vehicle Registrations

Brookshire Brothers Brings Convenience to Vehicle Registrations 

 
Lufkin, TX (June 26, 2018) – Brookshire Brothers announces a new way to save time and long lines! Starting July 2, its Salado, Texas, grocery store will start offering State Vehicle Registration Renewals—a service provided by few other grocers in Texas.
 
A Brookshire Brothers sign with "Employee Owned" and "Deli" callouts against the evening sky.
 
Motorists in Bell County now have options when it comes to vehicle registration renewals. Brookshire Brothers at 215 Mill Creek Drive in Salado will now offer the service. They will be able to process registration renewals for vehicles and trailers for folks in Salado and parts of south and southeast Bell County. All motorists’ need is proof of auto insurance and verification that the safety inspection is current, if required, prior to renewing the registration. Motorists will also need to bring their registration renewal notice. 
 
Bell County’s Tax Assessor-Collector Shay Luedeke gives Brookshire Brothers this thumbs up. She adds, “When we visited Brookshire Brothers for training they processed a registration for a personal trailer of mine. They did a great job so they are good to go.” Word is getting out around the county and Luedeke says, “The store manager and our office have already heard great feedback since we announced the agreement. Though it doesn’t start until July 2nd, folks in the Salado area are delighted to have such a convenient service right in their community’s grocery store.” 
 
Brookshire Brothers will process the renewals at the Customer Service Desk from 8:00 am to 8:00 pm, 7 days a week. This gives customers more flexibility. The County’s Vehicle Registration hours are Monday through Friday from 8:00 AM to 4:45 PM.
 
For more company information, view other recent press releases.
 
Brookshire Brothers Express Store Relocating in Valley Mills Texas

New store, same friendly folks! Brookshire Brothers moved its Valley Mills operations to a new store located at 902 Avenue C on Wednesday, March 22nd. The Valley Mills Chamber of Commerce, City of Valley Mills and Valley Mills ISD will be helped Brookshire Brothers kick things off with a ribbon cutting at 12:00 PM. Grand Opening festivities included a prize wheel, raffles, giveaways, and performances by Valley Mills ISD cheerleaders and band. 

Store Director Wes Thiele invites his Valley Mills neighbors to stop by, check out the new store, and say hello to his extraordinary team. Thiele has more than 20 years of grocery experience, including almost three years at the cur-rent Valley Mills Brookshire Brothers Express location. As a Valley Mills native, he loves fishing, sports, and spending time with his family. While serving as Store Director, Thiele considers himself fortunate to help bring this new location to his hometown and introduced Tori Smith as his Assistant Store Director during the ribbon cutting ceremony. The new Brookshire Brothers Ex-press location will feature fresh meat and produce, a hot deli with daily spe-cials, Western Union, money orders, and a full-service courtesy booth. 

In addition to the fun provided by the Valley Mills cheerleaders and band, folks were invited to come out and enjoy the grand opening activities by spin-ning on the prize wheel, registering for giveaways and enjoying refreshments. Customers can take advantage of additional in store savings by joining CELEBRATE – Brookshire Brothers’ loyalty program. Celebrate members receive digital coupons and also enjoy weekly specials and promotions. 

Brookshire Brothers just celebrated its 95th birthday with more expansion plans on the horizon. The company believes in super serving its customers and its communities with quality goods, great values and the extra bonus of shopping with someone you know. The Valley Mills store will employ about thirty people, including local high school students. 

Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com. 

Brookshire Brothers Announces Four New Stores

Lufkin-based Brookshire Brothers is turning up its growth pattern in the coming year.  The 100% employee-owned regional grocer announces plans to open stores in four rural markets starting this fall in Grapeland, Texas.  The announcement coincides with the company’s 95th birthday and its legacy of serving communities throughout Texas and western Louisiana. In making the announcement, COO John Alston says, “Each store will be tailored to meet the specific needs of the communities in which they are located. As a result of an outpouring of requests from the people of Grapeland, their store will be our first Express location to include a pharmacy. ‘Wellness Delivered’ is what our pharmacies are known for and we are excited to be able to provide solutions for health and wellness in northern Houston County.”  Alston anticipates a late October grand opening in Grapeland.

Coming in quick succession will be a store in Wells, Texas, a new location in Valley Mills, Texas and another in Hudson, Texas.  All Express formats feature convenient, easy to shop layouts, fresh meat and produce departments and delis that include full breakfast, hot lunch and dinner plates, rotisserie and Brookshire Brothers famous fried chicken. The Express stores will also include a wide selection of grocery, dairy, frozen, general merchandise and health and beauty products.  The stores will provide employment to more than 130 people throughout the region and offer services in-store that include check cashing, Western Union money transfers, ATMs and money orders. Alston adds, “Each of these stores and its employee-owners will become an integral part of these communities by providing the exceptional customer experience Brookshire Brothers has been known for since its founding in 1921.”

As to the future of this regional grocer, Alston says, “We believe that our core competency of operating diverse formats ranging from traditional supermarket, convenience, and pharmacy to hybrids such as our Express banner and next generation supermarkets ideally positions us to fully capitalize on future growth opportunities in a variety of markets.”

Brookshire Brothers is employee-owned and community driven. Its assets include 110 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com.

Brookshire Brothers Weighs in on Eggs

Egg production has been a hot button in the food industry recently.  Some companies throughout the egg supply chain have made public announcements about working toward ‘cage-free’ egg production.  Brookshire Brothers joins with other retailers in promoting an industry-wide evolution toward more cage-free egg production.

Jerry Johnson, President and CEO of the Lufkin, Texas-based grocery chain, stated, “The industry is moving in the direction of ‘cage-free’ egg production, and we have been moving with it. A goal of 2025 has been used by most as a target, but wouldn’t it be great to beat that? We must however, first ensure that there is a safe, adequate and affordable supply of eggs for our customers.”  

Mr. Johnson also stressed, “The current production of ‘cage-free’ eggs is not sufficient to satisfy consumer demand at an affordable price. These are issues the industry must work through.”  Currently, most Brookshire Brothers stores throughout Texas and Louisiana offer several brands of cage-free eggs and egg substitutes for its customers who prefer them.

The Brookshire Brothers CEO also added,  “In addition, current food subsidy programs do not provide reimbursement for the expense of ‘cage free’ eggs. Cooperation from state and governmental agencies that handle these programs will be necessary so that all of our customers have access to these products.”

In closing, Mr. Johnson states,  “We look forward to working with all parties in a reasoned and rational way toward a common goal.”

Founded in 1921, Brookshire Brothers is 100% employee-owned. Its assets include 111 retail outlets incorporating grocery stores, convenience stores, as well as free standing pharmacy, tobacco and petro locations. Its market stretches east to Lake Charles, Louisiana, west to Canyon Lake, Texas, north to Whitesboro, Texas, and south to Ganado, Texas.  For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com.