Celebrate Rewards Logo

Don't miss out on your chance to Celebrate with us! Join today!

Benefits of being a Celebrate Rewards Member:

  • Ability to clip and redeem digital coupons online
  • Receive a $5 OFF coupon on your birthday
  • Access to member-exclusive sales, contests, events and special promotions
  • Receive member-only savings in your inbox each week
  • Earn 1 reward point per dollar spent on select store brands and get $2 off when you hit 100 points
  • Earn double and bonus rewards on select brands during special promotional periods
  • Earn and redeem fuel rewards (available at select locations)
  • Access to curbside pickup or delivery with Brookshire Brothers Anywhere (available at select locations)

Create your Account!

Looking for a member card? Our hassle-free savings are card-free. To access all things Celebrate Rewards, just enter your Celebrate Rewards ID (your 10-digit phone number) at the register! 

How do I earn rewards?

You will see tags on the shelf edge for products that you can purchase to earn reward points. These flagged products will be 1 reward point per dollar spent and, during certain promotional periods, select products will be 2 reward points per dollar spent.

As you shop these products, be sure to enter your Celebrate Rewards number every time you checkout. Check the bottom of your receipt or log in to your Celebrate Rewards account to keep track of your points as they accumulate! 

How do I redeem my rewards?

Once you reach 100 reward points, your $2 reward will be automatically deducted from your next grocery purchase (excluding tobacco and alcohol) if you enter in your Celebrate Rewards ID (the 10-digit phone number on your Celebrate Rewards account).

How long will Celebrate Rewards be available?

You can earn single reward points everyday on our select store brand products, but earning double or bonus reward points is only available during certain promotional periods.

How do I sign up?


Celebrate Rewards


Where can I see my points?

You can track your points by checking the bottom of your receipt every time you check out. You can also view your most recent transaction with Celebrate Rewards when you log in to your account!

A screenshot of a shopper's Celebrate account page with an arrow pointing to the new "Celebrate Rewards" option where the shopper can view his/her rewards.

What brands are included?

Right now, you can earn single reward points every day on any of our select store brand products listed below. Brands included in double reward point promotions vary often and thus cannot be listed; stay up to date on double-reward brands through our weekly ad and in-store shelf tags.

Earn one point per $1 spent on:

  • Brookshire Brothers
  • Cape Covelle
  • CharKing
  • Crav'n
  • Culinary Tours
  • Fresh Harvest
  • Food Club
  • Full Circle
  • Over the Top
  • Paws
  • Pure Harmony
  • Simply Done
  • Sweet P's
  • Tippy Toes
  • Top Care
  • Wide Awake
  • That's Smart
  • @Ease


Digital Coupons 

Every Wednesday morning, check your email for the latest digital coupons! To load a coupon to your Celebrate Rewards account, click on one of the featured coupons in the email, or log in to your Celebrate Rewards account from our website and navigate to the Digital Coupons portal. Once logged in, start clipping savings for you and your family! These offers are automatically loaded to your Celebrate Rewards account — no printing necessary! On your next visit to the store, pick up your qualifying items and enter your 10-digit phone number (Celebrate Rewards ID) at the register to redeem your Digital Coupons.

 New digital coupons are added every day, so be sure to check your savings before your next grocery visit!

Digital Coupons


A Birthday Gift For YOU

Your big day deserves the best! To celebrate, we'll send you an email with a special $5 OFF coupon inside! To redeem, follow the instructions in the email.

Happy Birthday

Questions or issues?

Call 1-866-252-7592. Hours of Operation: 8 am - 5 pm Monday through Friday, except holidays.
Email: Customers can submit a form to Customer Service, by clicking here or email us directly, at customerexperience@brookshirebros.com