Brookshire Brothers CELEBRATES Jarrell!
Water tower that says Jarrell
Lufkin, TX (March 15, 2019) – Brookshire Brothers is throwing a party April 10th to officially open its Jarrell location. The community has embraced the Lufkin-based grocer since it purchased the former SunFresh Market in November 2018.   The store team invites the public to sample its new offerings and classic favorites while celebrating community at its Grand Opening April 10th.  Shoppers can sample their way through the store and register for prizes all afternoon (1PM-7PM). Spin the prize wheel and have some fun from 4PM until 6PM.  At 5:15 the Chamber and City will cut the ribbon, officially welcoming Brookshire Brothers to Jarrell and Williamson County.      
Brookshire Brothers purchased the existing SunFresh Market in the fall of 2018.  In making the announcement, company CEO John Alston said, “We are continually looking for opportunities that make sense strategically for our company. The phenomenal growth in the Williamson County area and the visionary leadership in the region made acquiring a Jarrell location a great fit.”  Brookshire Brothers has locations along the I-35 corridor in Salado, Lorena, and Moody. 
Jarrell’s Mayor Larry Bush joins in the company’s excitement because having a grocery store is pivotal to the area’s long term vision.  “We have plans for nearly 7000 homes and apartments on file, have recently begun an expansion on our Wastewater Treatment Facility to quadruple its capacity and are working on bringing another 10.5 million gallons of water/day to the city to support the growth.  We know Brookshire Brothers can provide the citizens of the area with choices and options that support the growth and diversity of our population. We’re delighted this employee-owned company wants to grow with us.”  
Brookshire Brothers brings its signature hot deli and easy eats to the community as well as certified meat cutters who make specialty cuts for their customers.  Brookshire Brothers is a company of employee owners who are good people, providing good food, and doing good deeds in the communities it serves.
For more company information, view other recent press releases. 
Vehicle Registrations Now Offered At Canyon Lake Store

Brookshire Brothers Brings Convenience to Vehicle Registrations  

Lufkin, TX – Brookshire Brothers now offers Motor Vehicle Registration Renewals in partnership with the Comal County Tax Office. Their mutual customers can now get their renewals at the Brookshire Brothers Canyon Lake location.
 Brookshire Brothers Store Front
Instead of driving out to the Comal County Tax Office, motorists will now have the chance to conveniently renew their vehicle registration while shopping for groceries. All motorists need is proof of auto insurance and verification that the car safety inspection is current prior to renewing the registration.
Tax Assessor-Collector Cathy C. Talcott says, “Because Comal County covers such a large territory, I was delighted when Brookshire Brothers eagerly accepted our offer to bring this service to fruition.  The only location in the Canyon Lake area has been the Tax Office branch in Sattler, so the FM 306 location in the western part of the county is a great benefit to our tax payers.”
Brookshire Brothers, located at 18275 FM 306, has been working with the Tax Office for several months to provide this service at the Canyon Lake store. Brookshire Brothers will process the renewals at the Customer Service desk from 8:00 AM to 8:00 PM, seven days a week.  This gives customers more flexibility since the County’s vehicle registration hours are Monday through Friday from 8:00 AM to 4:30 PM.
Those wishing to renew their vehicle registrations must do so within the five grace days of expiration.  If expired five days after the deadline, they will need to visit their County Tax Office.  Customers must bring with them the renewal notice they received in the mail, as well as proof of insurance, and must be sure their vehicle has been inspected within 90 days of the expiration date.    
For more company information, view other recent press releases.
Charitable Foundation 2019 Recipients
Organizations that lay the foundation for stronger communities will have more resources to help them help others thanks to Brookshire Brothers. On Wednesday, January 30th the Brookshire Brothers Charitable Foundation awarded $130,000 in grants to 26 nonprofit organizations and 5 education foundations across its market area. The grants give organizations the resources they need to continue living out their mission of serving those in need. Trustees and company executives presented funds to the recipients at the Brookshire Brothers’ Distribution Center in Lufkin, Texas.    
In making the presentations, Brookshire Brothers President, CEO and Charitable Foundation Board Member John Alston said, “You make things happen in your communities. You change lives. We are grateful to have the opportunity to help you live out your mission. We thank you for what you do everyday.”
Brookshire Brothers CEO (John Alston) and CFO (Clay Oliver) stand with recipients from Mission Reclaimed, who hold a giant check representing the BBCF grant.
During the last decade, the Brookshire Brothers Charitable Foundation has given more than a million dollars to a variety of non-profits. For nearly twenty years, Brookshire Brothers has invited its vendors to play in two Charitable Foundation golf tournaments each year. Vendor partners appreciate the opportunity to network with their colleagues while raising money for nonprofits – all which support children and families and align with Brookshire Brothers’ core value of being a community grocer.  Each year, the funds are granted based on the organizations’ needs and application requests.
Sally Alvis (Director of Marketing) speaking to the 2019 BBCF recipients at the awarding ceremony in the warehouse.
The 2019 recipients are:
  • Alcohol and Drug Abuse Council of Deep East Texas (ADAC)
  • American Cancer Society
  • Angelina Alliance for Children (Harold’s House)
  • Angelina Arts Alliance
  • Boys & Girls Clubs of Deep East Texas
  • Buckner Children and Family Services
  • Christian Information and Service Center, Inc.
  • Dublin Goodfellows
  • Food Share Bank of Newton County
  • Friends of the Ellen Trout Zoo
  • Habitat for Humanity of Angelina County
  • Junior Achievement of East Texas
  • Junior League of Lufkin 
  • Lake Whitney Ministerial Alliance
  • Legacy Institute for Financial Education
  • Lufkin Neighborhood Strong
  • Mission Reclaimed 
  • Texas Forestry Museum
  • The Joseph House, Inc.
  • The Mosaic Center, Inc.
  • The Salvation Army
  • Twin City Mission
  • Volunteer Services Council
  • Women’s Shelter of East Texas
  • Women’s Sober House
  • Zavalla Food Pantry
Education Foundations:
  • Angelina College Center for Non-Profit Leadership
  • Hemphill ISD Education Foundation
  • Lufkin ISD Education Foundation
  • McGregor ISD Education Foundation
  • Vidor ISD
In addition to these contributions, Brookshire Brothers has a separate employee-run Donations Committee which meets monthly to consider hundreds of donation requests from throughout the company’s footprint.
Growing With Jarrell, Texas
Lufkin… Brookshire Brothers is purchasing a store along the busy I-35 corridor just north of Georgetown.  In making the announcement, company CEO John Alston said, “We are continually looking for opportunities that make sense strategically for our company. The phenomenal growth in the Williamson County area and the visionary leadership in the region made acquiring a Jarrell location a great fit.”
A zoomed in shot of the water tower in Jarrell, Texas
Brookshire Brothers is purchasing an existing SunFresh Market from a pair of real estate developers who knew having a grocery store and an ample water supply would be integral to the success of their long range plans for Jarrell. After they got SunFresh up and running, they began looking for a buyer with grocery experience. Brookshire Brothers was interested. The company already operates several stores along I-35 including one in nearby Salado and further north in Lorena.
Jarrell’s Mayor Larry Bush is equally excited about Brookshire Brothers coming to town, “The City is experiencing explosive growth. We have plans for nearly 7000 homes/apartments on file, have recently begun an expansion on our Wastewater Treatment Facility to quadruple its capacity and are working on bringing another 10.5 million gallons of water/day to the city to support the growth. We know Brookshire Brothers can provide the citizens of the area with choices and options that support the growth and diversity of our population. We’re delighted this employee-owned company wants to grow with us.” 
Brookshire Brothers has plans to take over ownership of the SunFresh Market located on Town Center Boulevard in Jarrell in early November. Residents throughout the area will receive the store’s weekly ad making them aware of the new in store offerings which will include a full service deli, bakery and meat market.
Celebrate Family Meals Month

Brookshire Brothers Commits to Helping Families Eat at Home Together More Often During National Family Meals Month

The proven health and societal benefits of family meals inspire a month-long event aimed at helping families get back to the table
Family Meals Months Facts
Lufkin, TX (August 31, 2018) - September is National Family Meals Month,™ an industry-wide movement to raise awareness about the benefits of frequent family meals. Brookshire Brothers has joined the initiative to encourage families to spend more time this month enjoying a meal together. In support, customers will enjoy special savings on ready-to-cook options and grab-n-go solutions all month long, as well as special deals and recipes every week. We’re bringing value and ease to family meal times because we believe FAMILY MEALS MATTER.
A family around a table watches mum serving out spaghetti
Did you know?
    • Kids and teens who share meals with their family three or more times per week are significantly less likely to be overweight, more likely to eat healthy foods and less likely to have eating disorders. 
    • With each additional family meal shared each week, adolescents are less likely to show symptoms of depression, less likely to use/abuse drugs and less likely to engage in delinquent acts.
    • People who eat most the most home-cooked meals eat healthier and consume about 130 fewer calories daily, on average, compared to people who cook less or not at all. 
Raise Your Mitt to Commit 
To get the month started, Brookshire Brothers and its employee-owners across Texas and Louisiana raised their mitts to commit to one more family meal at home. You, too, can raise your oven mitt to commit to making more memories around the kitchen table with those you love. Make it official, and shareable, by posting a selfie wearing your favorite oven mitt with the hashtag #familymealsmonth #brookshirebrothers. Follow Brookshire Brothers on Facebook, Instagram and Twitter to join the conversation this September. 

Gather 'Round The Table

September 5 through September 11
Meal Deal: Pizza Night!

Week 1: Bring the family together for PIZZA NIGHT

Fresh Harvest Salad (6-11oz)
Food Club Salad Dressing (16oz)
Fresh Harvest Tea (128oz)
3 Digiorno Pizzas (13.6-34.2oz)
For a fresh take on frozen pizza, check out these real fresh, real delicious tips from Angela Larson, RD!

Meal In Minutes

September 12 through September 18
Meal Deal: Mom's Night Off

Week 2: Mom's Night Off

Fresh Harvest Salad (6-11oz)
Fresh Harvest Tea (128oz)
2 Fresh Take Entrées (14.76-19.08oz)
King's Hawaiian Roll (4pk)
David's Gourmet Cookies (10ct)

Let's Taco 'Bout Family

September 19 through September 25
Meal Deal: Taco Night

Week 3: Taco Night

1 Old El Paso Taco Shells (12 ct)
1 Fresh Express Shredded Lettuce (8 oz)
1 Old El Paso Taco Seasoning (1 oz)
1 Ground Beef Chuck (1 lb)
1 Food Club Shredded Cheese (8 oz)

Slow Cooker Shortcuts

September 26 through October 2
Meal Deal: Slow Cooker Shortcut

Week 4: Slow Down For Dinner

1 Kraft BBQ Sauce (18 oz)
1 Libby Micro Pouch (14 oz)
1 McCormick Slow Cooker Roast (1.3 oz)
1 Food Club Broth (14.5 oz)
1 Lipton Soup Mix (1.8-2.6 oz)
1 Fresh Harvest Brown 'N Serve Rolls (10 oz)
1 Jiffy Corn Muffin Mix (8.5 oz)
1 Food Club Gravy Mix (.75 - 1.37 oz)
Any Pork or Beef Roast (3.5 lbs or larger)
Change is Good! Brookshire Brothers is Better.

Grocery delivery, smokehouse foods, handmade pizza and more in a recently renovated store! 

Lufkin, TX (August 20, 2018) – Brookshire Brothers rolls out the red carpet, inviting folks in Huntsville and Walker County to see its new look and experience its expanded fresh offerings! The Lufkin-based company, that’s had a presence in Huntsville for decades, has invested several million dollars in the upgrade of its 11th Street location. 
The new store front for our Huntsville Brookshire Brothers
On Wednesday, the store opens wide its doors for the official ‘ribbon cutting’ with the Huntsville-Walker County Chamber of Commerce at 4:30. After the ribbon is cut there will be beer, wine and food samplings throughout the store.
A sign advertising the fresh cut fruit in the newly remodeled Huntsville store
On Saturday August 25th from 10AM-3PM Brookshire Brothers will host a community wide, family-friendly event that will reach from the parking lot all through the store. Children are invited to ‘touch a truck’ – and meet first responders from the Huntsville Fire and Police Departments as well as check out a big eighteen wheeler. Everyone’s invited to take part in the “Explore our Store” Scavenger Hunt, spin the prize wheel, sign up for CELEBRATE and enjoy the samplings throughout the store. 
A Brookshire Brothers florist standing at a counter with a potted plant.
The friendly faces that currently serve you will be doing so in an upgraded store with new features like online shopping and home delivery through Brookshire Brothers Anywhere. Customers can order groceries online then pick them up curbside or have their groceries delivered to their door. The platform also enables customers to interact with their personal shoppers. In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions. It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship. To start shopping go to Use the code 3FREE to waive your service fees. 
A Brookshire Brothers Anywhere cart parked outside the online order area
In addition to online shopping, the store’s been completely refreshed – with an updated storefront, new flooring, roofing, restrooms, coolers, checkstands, and shelving. The entire store has energy efficient equipment like LED lighting and new refrigeration cases that reduce costs and lessens environmental impact. 
A wide shot of the Frozen Foods section in the newly remodeled Huntsville store.
For foodies, there’s a number of new additions including a handmade pizza station, hand-crafted deli sandwiches and paninis, and a fresh line up of Easy Eats meal solutions for busy people. Brookshire Brothers’ new Smoked In House BBQ lineup offers customers freshly smoked brisket, ribs, sausage and more.
Four trays of Easy Eats meals in the new Huntsville deli
Your One-Stop Shop: Vehicle Registrations

Brookshire Brothers Brings Convenience to Vehicle Registrations 

Lufkin, TX (June 26, 2018) – Brookshire Brothers announces a new way to save time and long lines! Starting July 2, its Salado, Texas, grocery store will start offering State Vehicle Registration Renewals—a service provided by few other grocers in Texas.
A Brookshire Brothers sign with "Employee Owned" and "Deli" callouts against the evening sky.
Motorists in Bell County now have options when it comes to vehicle registration renewals. Brookshire Brothers at 215 Mill Creek Drive in Salado will now offer the service. They will be able to process registration renewals for vehicles and trailers for folks in Salado and parts of south and southeast Bell County. All motorists’ need is proof of auto insurance and verification that the safety inspection is current, if required, prior to renewing the registration. Motorists will also need to bring their registration renewal notice. 
Bell County’s Tax Assessor-Collector Shay Luedeke gives Brookshire Brothers this thumbs up. She adds, “When we visited Brookshire Brothers for training they processed a registration for a personal trailer of mine. They did a great job so they are good to go.” Word is getting out around the county and Luedeke says, “The store manager and our office have already heard great feedback since we announced the agreement. Though it doesn’t start until July 2nd, folks in the Salado area are delighted to have such a convenient service right in their community’s grocery store.” 
Brookshire Brothers will process the renewals at the Customer Service Desk from 8:00 am to 8:00 pm, 7 days a week. This gives customers more flexibility. The County’s Vehicle Registration hours are Monday through Friday from 8:00 AM to 4:45 PM.
For more company information, view other recent press releases.
Introducing Brookshire Brothers Anywhere

Brookshire Brothers Partners with Rosie to Bring eCommerce to East Texas

LUFKIN, TX - Brookshire Brothers announces the launch of its online shopping solution Brookshire Brothers Anywhere.  The service, powered by Rosie, provides convenient, easy-to-use, time-saving shopping. With our kickoff this past Monday (February 19), customers are now able to order groceries online with curbside pick-up at its Chestnut and Frank Street locations, as well as delivery within 15 miles of the Frank Street store. Lufkin is the first market, but future locations will be announced soon.
Brookshire Brothers Anywhere
Get your groceries on the go today: SHOP NOW 
John Alston, President and CEO of Brookshire Brothers Inc., explains, “The in-store customer experience our shoppers are accustomed to is now theirs online. We like to say our personal service always goes the extra mile."
Once a customer signs up to shop at, they can use Rosie’s search engine to shop their hometown store. They can navigate by department, create custom grocery lists and use Rosie’s proprietary recommended items feature based on customers’ shopping habits.  The platform also enables customers to interact with their personal shoppers.  In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions.  It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship.
Brookshire Brothers Anywhere
More and more Americans are buying household goods and groceries online. Much of that business goes to companies without brick and mortar locations in the shoppers’ town or county of residence. That results in loss of local sales tax revenue.  When shoppers use Brookshire Brothers Anywhere, they will be shopping with their local store, which keeps the tax dollars at home.
Brookshire Brothers Anywhere: How To
Alston shared his excitement, “As a long-time store director, what excites me the most is knowing how thrilled our customers will be when they get their first Brookshire Brothers Anywhere order. Our teams love nothing more than exceeding their customers’ expectations. This is another way we can do that!”
Brookshire Brothers Anywhere
Brookshire Brothers is a 100 % employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates more than 121 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations.  Brookshire Brothers is committed to quality and service in their stores and are known for their good food and good people doing good deeds in their communities. Follow us on Facebook, Twitter, or Instagram.
Continuing the Celebration

Grocer makes plans for future growth


The Lufkin News

Lufkin’s home-grown grocery store, Brookshire Brothers, keeps expanding, even while celebrating its 95th birthday this year. 

Officials from the 100 percent employee- owned store with 112 retail locations stretching from Lake Charles, Louisiana, and Canyon Lake to Whitesboro and Ganado recently announced plans for future growth in Deep East Texas. 

Brookshire Brothers will break ground for a new Express format store in Grapeland in mid to late May. Plans call for the store to contain a pharmacy in addition to fresh meat, produce, baked goods and deli. It will be the first Express format store to contain a pharmacy. 

According to spokeswoman Sally Alvis, plans are also in store for Wells. 

“We’ve purchased property and plan to build an Express store with a greater variety of fresh and core grocery items to meet the needs of our shoppers in that area,” Alvis said. “Our plans are that the store will complement, not replace, our current Polk convenience store.” Long-term plans, according to Alvis, call for the replacement of the Central store, across from the Lufkin State Supported Living Center, with an expanded Express format and continued operation of the Central Heights store, north of Nacogdoches, under its current format for the foreseeable future. 

“We identify markets and communities that are basically in food deserts,” Alvis said. “A lot of them might not warrant a full-size grocery store, but they do need fresh produce, fresh meat and a wider variety of fresh baked foods. That’s ideal for an Express format.” 

Alvis also said officials are evaluating options to expand the company’s presence in Hudson. 

She said there was no time line as of yet for the Wells and Central locations. 

As far as the company’s headquarters, Chief Operating Officer John Alston said Lufkin remains an ideal location from both a geographic and cultural standpoint. 

“We consider Lufkin to be a good strategic location from which to coordinate our existing and future operations from a supply and distribution standpoint,” Alston said. 

“We have our core infrastructure in place here and look forward to our longterm presence. Lufkin is fortunate to have had a history of innovative leaders with a passion for making this a great place to live and do business and we’re proud to have been a part of that for the past 95 years.” 

Employees in Angelina and Nacogdoches counties number about 1,291 people, about 20 percent of the company’s workforce. 

Officials with Brookshire Brothers got a Hill Country welcome as the company opened a location in Canyon Lake, an unincorporated retirement community near New Braunfels, in February. 

In addition to the usual options, the 34,000-square-foot location also brings extensive wine and beer offerings to the region. 

The store is “green and clean,” featuring dark sky-compliant lighting, reclaimed wood fixtures and daylight harvesting. The store’s Canyon Lake Cafe has a piece of the Canyon Lake High School gym’s sideline hanging on the wall as well as a rotating exhibit of student and community art. 

A bar on site will serve Texas craft beer on tap. Wine by the glass will also be available with happy hour specials and featured wine and beer samplings. 

The first Brookshire Brothers store, established by brothers Austin and Tom Brookshire, opened on Sept. 21, 1921. 

The recently opened 34,000-square-foot Brookshire Brothers location in Canyon Lake, near New Braunfels. The new store is “green and clean,” featuring dark sky compliant lighting, reclaimed wood fixtures and daylight harvesting. 

Steve Knight’s email address is

POSTED BY brookshire-blog
TAGS: Lufkin, news
CATEGORIES: Company Information
Crandall Volunteer Fire Department’s 60th Anniversary Fundraiser

Crandall Goes Cajun For A Good Cause! 

Lufkin… Brookshire Brothers puts out an ‘all call’ on behalf of the Crandall Volunteer Fire Department and the company hopes everyone will answer it.  The Lufkin-based grocer has called on its friends at Tony Chachere’s to help raise funds for the Crandall Volunteer Fire Department.  On Saturday, July 26th, from 5 to 9 PM, Brookshire Brothers and Tony Chachere’s will provide a feast of Cajun favorites!  Brookshire Brothers has pledged to match what the community raises on the 26th up to $5000.00!  This is more than a feed, it’s a party featuring music by Big Neon, raffle and door prizes.   All proceeds go directly to Crandall’s Volunteer Fire Department in recognition of its 60 years of service to the people of Crandall and Kaufman County ESD #7.
Tony Chachere’s, based in Opelousas, Louisiana, has a world renown cooking team. The crew will set up its 40-foot cook trailer behind City Hall and prepare the feast of fried shrimp, fried catfish, jambalaya, smoked turkey, fries and a variety of Tony’s special sauces.    Tony Chachere’s National Sales Director Brandon Schipes says, “Our cook team loves to do charitable events. There’s nothing better than coming to the aid of a community and that is what we are doing in Crandall.” 
Brookshire Brothers’ Store Director Ernest Catuncan says the dire straits of the De-partment’s finances are what spurred him to get involved.  A former member alleged-ly embezzled just under $300,000 from the Department forcing the VFD to sell equipment that was used as collateral on loans.
Catuncan and Brookshire Brothers’ Director of Public Relations Sally Alvis reached out to CVFD’s Chief Allen Cousins to organize the 60th Anniversary benefit. Alvis says, “At Brookshire Brothers we understand that our volunteer fire-fighters are the heart and soul of the community. We depend on our first responders!  We celebrate their rich 60-year tradition and want to send them into the next sixty on sound financial footing. “
Founded in 1921, Brookshire Brothers is 100% employee-owned. Its assets include 149 retail outlets incorporating grocery stores, convenience stores, as well as free standing pharmacy, tobacco and petro locations.   Its market stretches east to Lake Charles, Louisiana, west to Canyon Lake, Texas, north to Whitesboro, Texas, and south to Ganado, Texas.  For more information about Brookshire Brothers and its family of brands, visit our website at