Wednesday August 22, 2018
Change is Good! Brookshire Brothers is Better.
Grocery delivery, smokehouse foods, handmade pizza and more in a recently renovated store!
Lufkin, TX (August 20, 2018) – Brookshire Brothers rolls out the red carpet, inviting folks in Huntsville and Walker County to see its new look and experience its expanded fresh offerings! The Lufkin-based company, that’s had a presence in Huntsville for decades, has invested several million dollars in the upgrade of its 11th Street location.
On Wednesday, the store opens wide its doors for the official ‘ribbon cutting’ with the Huntsville-Walker County Chamber of Commerce at 4:30. After the ribbon is cut there will be beer, wine and food samplings throughout the store.
On Saturday August 25th from 10AM-3PM Brookshire Brothers will host a community wide, family-friendly event that will reach from the parking lot all through the store. Children are invited to ‘touch a truck’ – and meet first responders from the Huntsville Fire and Police Departments as well as check out a big eighteen wheeler. Everyone’s invited to take part in the “Explore our Store” Scavenger Hunt, spin the prize wheel, sign up for CELEBRATE and enjoy the samplings throughout the store.
The friendly faces that currently serve you will be doing so in an upgraded store with new features like online shopping and home delivery through Brookshire Brothers Anywhere. Customers can order groceries online then pick them up curbside or have their groceries delivered to their door. The platform also enables customers to interact with their personal shoppers. In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions. It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship. To start shopping go to https://www.brookshirebrothers.com/anywhere. Use the code 3FREE to waive your service fees.
In addition to online shopping, the store’s been completely refreshed – with an updated storefront, new flooring, roofing, restrooms, coolers, checkstands, and shelving. The entire store has energy efficient equipment like LED lighting and new refrigeration cases that reduce costs and lessens environmental impact.
For foodies, there’s a number of new additions including a handmade pizza station, hand-crafted deli sandwiches and paninis, and a fresh line up of Easy Eats meal solutions for busy people. Brookshire Brothers’ new Smoked In House BBQ lineup offers customers freshly smoked brisket, ribs, sausage and more.
Tuesday February 20, 2018
Introducing Brookshire Brothers Anywhere
Brookshire Brothers Partners with Rosie to Bring eCommerce to East Texas
LUFKIN, TX - Brookshire Brothers announces the launch of its online shopping solution Brookshire Brothers Anywhere. The service, powered by Rosie, provides convenient, easy-to-use, time-saving shopping. With our kickoff this past Monday (February 19), customers are now able to order groceries online with curbside pick-up at its Chestnut and Frank Street locations, as well as delivery within 15 miles of the Frank Street store. Lufkin is the first market, but future locations will be announced soon.
Get your groceries on the go today: SHOP NOW
John Alston, President and CEO of Brookshire Brothers Inc., explains, “The in-store customer experience our shoppers are accustomed to is now theirs online. We like to say our personal service always goes the extra mile."
Once a customer signs up to shop at BrookshireBrothers.com, they can use Rosie’s search engine to shop their hometown store. They can navigate by department, create custom grocery lists and use Rosie’s proprietary recommended items feature based on customers’ shopping habits. The platform also enables customers to interact with their personal shoppers. In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions. It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship.
More and more Americans are buying household goods and groceries online. Much of that business goes to companies without brick and mortar locations in the shoppers’ town or county of residence. That results in loss of local sales tax revenue. When shoppers use Brookshire Brothers Anywhere, they will be shopping with their local store, which keeps the tax dollars at home.
Alston shared his excitement, “As a long-time store director, what excites me the most is knowing how thrilled our customers will be when they get their first Brookshire Brothers Anywhere order. Our teams love nothing more than exceeding their customers’ expectations. This is another way we can do that!”
ABOUT BROOKSHIRE BROTHERS
Brookshire Brothers is a 100 % employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates more than 121 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations. Brookshire Brothers is committed to quality and service in their stores and are known for their good food and good people doing good deeds in their communities. Follow us on Facebook, Twitter, or Instagram.