When you shop with us, we want to reward you. It’s our way of saying thank you.

Don't miss out on your chance to Celebrate with us! Join today!

Celebrate Rewards

Benefits of being a Celebrate Rewards Member:

  • Ability to clip and redeem digital coupons online
  • Receive a $5 OFF coupon on your birthday
  • Access to member exclusive sales
  • Participate in games, contests and special promotions
  • Earn 1 reward point per dollar spent on our brands and get $2 off when you hit 100 points
  • Earn double and bonus points on select brands during special promotional periods
  • Earn and redeem fuel rewards where available*

Create your Account!

Looking for a member card? There is none! Our hassle-free savings are card-free. To access all things Celebrate Rewards, just enter your Celebrate Rewards ID (i.e. your 10-digit phone number) at the register! 


Celebrate FAQ 

  • What is Celebrate Rewards?

    Celebrate Rewards is Brookshire Brothers' customer loyalty program. Members earn points as they shop select items; these points can then be redeemed for extra savings. Not a Celebrate member? Just sign up here: https://brookshirebrothers.force.com/Register. It's quick, easy, and free!

    Once you are signed up for Celebrate, you will enter in your phone number on the keypad every time you purchase something from Brookshire Brothers. You will get 1 point per dollar spent on our Own Brands and double or bonus points on other select products during certain promotional periods. Once you reach 100 points, your $2 reward will be automatically deducted from your purchase if you have put in your Celebrate ID (the 10-digit phone number on your Celebrate account).

  • How do I earn points?

    You will see tags on the shelf edge for products that you can purchase to earn points. These flagged products will be 1 point per dollar spent and, during certain promotional periods, some products will be 2 points per dollar spent.

    As you shop these products, be sure and put in your Celebrate number (the 10-digit phone number on your account) every time you checkout. Check the bottom of your receipt or log in to your Celebrate account to keep track of your points as they accumulate! Once you reach 100 points, you will receive $2 off your next purchase!


  • How do I redeem my points?

    Once you reach 100 points, your $2 reward will be automatically deducted from your next purchase if you enter in your Celebrate ID (the 10-digit phone number on your Celebrate account).

  • How long will Celebrate Rewards be available?

    You can earn single rewards points everyday on our Own Brand products, but earning double or bonus points is only available during certain promotional periods. 


  • How do I sign up?

    Celebrate Rewards


  • Where can I see my points?

    You can track your points by checking the bottom of your receipt every time you check out. You can also view your most recent transaction with Celebrate Rewards when you log in to your account!

    A screenshot of a shopper's Celebrate account page with an arrow pointing to the new "Celebrate Rewards" option where the shopper can view his/her rewards.

  • What brands are included?
    Right now, you can earn single points on any of our Own Brand Products listed below. Brands included in double point promotions vary often and thus cannot be listed; stay up to date on double-point brands through our weekly ad and in-store shelf tags.
    Earn one point per $1 spent on:
    Brookshire Brothers
    Cape Covelle
    Culinary Tours
    Fresh Harvest
    Food Club
    Full Circle
    Pure Harmony
    Simply Done
    Tippy Toes
    Top Care
    Wide Awake
    That's Smart
Questions? Contact us or shoot us an email at customerexperience@brookshirebros.com