Brookshire Brothers Select Store Brand, Sweet P’s Bake Shop, to partner with DreamWorks Animation’s Gabby’s Dollhouse for Back-to-School

Sweet P’s Bake Shop is partnering with Gabby’s Dollhouse, the popular DreamWorks Animation show streaming on Netflix, for a 12-week back-to-school themed partnership. This type of sponsorship is a first for the brand—known for its wide variety of bakery sweets—and one that is not often seen in the store brand space.

From July 10th to September 30th, shoppers can find allergy-friendly, peanut and tree nut-free Blue Frosted, Pink Frosted, and Unicorn Frosted Sugar Cookies in participating Brookshire Brothers stores to celebrate the launch of new episodes of Gabby’s Dollhouse on Netflix.

The packaging will feature a QR code that can be scanned to take shoppers to digital surprise and delights for themselves and their children. This will include activities like co-branded coloring sheets, educational activity sheets, as well as daily affirmation cards that parents can include with an allergy-friendly Sweet P’s cookie in their child’s lunchbox to offer words of encouragement during the day. Parents can also find an official Gabby’s Dollhouse playlist, schedule a birthday video call, and find fun Gabby’s Dollhouse games and printables.

For more information on Sweet P’s Bake Shop, visit Sweet P's Bake Shop's website.

About DreamWorks Animation’s GABBY’S DOLLHOUSE

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends.

Created and executively produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes.

The show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest-growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app, and a growing YouTube channel visited by millions of fans weekly.

Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations, live events, and much more. Any adventure can unfold when we play in Gabby's Dollhouse, now streaming on Netflix.