Introducing Scheid Family Wines
A perfect pair! Brookshire Brothers wants to raise a glass to one of its newest partners—Scheid Family wines. Brookshire Brothers will debut the California luxury wines at Lufkin’s Farm Feast on Tuesday, June 12th and then make a collection of their wines available to their Lufkin customers. According to the Brookshire Brothers’ Vice President of Specialty Beverage Phil Metzinger, “the Scheid Family’s values and mindset align with ours—their commitment to the surrounding community, land, and people who work with them is unparalleled. It’s not unusual for them to have a 25- or 30-year employees. That’s very much like Brookshire Brothers.”
 Scheid Vineyard
 
Al Scheid started this grapes-to-glass family business in 1972. Today, their portfolio of sustainably certified wines is all estate bottled. Farm Feast guests will get to sample a number of varietals from Ryder Estates, Fivewise, and Ranch 32.  Brookshire Brothers will carry an assortment of those brands and their varietals as well as offerings labeled under Fog and Light, Rocklin Ranch, James Bryant Hill, and Long Valley Ranch.   
 
Grapes
 
The Scheids say, “Though our 11 vineyards and 4,000 acres in Salinas Valley are exceptional, it is our employees who are at the heart of everything we do.” That’s one reason Brookshire Brothers has agreed to be Scheid’s sole retailer in East Texas.  You’re invited to meet the winemaker Dave Nagengast at Farm Feast on June 12th and the Southwest Manager Henry Politiz. Politz adds,  “Our motto at Scheid is bringing people together to enjoy and savor life. That sounds exactly like what we are going to do at Farm Feast. We are delighted to be part of it and look forward to introducing our wines to Brookshire Brothers customers.”
 
Ryder Estate
 
If you miss the event, come taste the wines at either Brookshire Brothers Gaslight or Chestnut locations on Friday, June 15th from 4:00 PM – 7:00 PM.  All Scheid Family wines will be 15% off Friday, Saturday, and Sunday to celebrate Farm Feast and the Scheid’s entry into the East Texas market and Brookshire Brothers.
 
For more information about Farm Feast, visit the Lufkin's Convention and Visitors Bureau's website.
 

To reserve your spot for Farm Feast, conctact the Lufkin's CVB at 936-633-0359. 

Tables of eight are $500 and individual tickets are $50 per person. 

 

Introducing Brookshire Brothers Anywhere

Brookshire Brothers Partners with Rosie to Bring eCommerce to East Texas

 
LUFKIN, TX - Brookshire Brothers announces the launch of its online shopping solution Brookshire Brothers Anywhere.  The service, powered by Rosie, provides convenient, easy-to-use, time-saving shopping. With our kickoff this past Monday (February 19), customers are now able to order groceries online with curbside pick-up at its Chestnut and Frank Street locations, as well as delivery within 15 miles of the Frank Street store. Lufkin is the first market, but future locations will be announced soon.
 
Brookshire Brothers Anywhere
 
Get your groceries on the go today: SHOP NOW 
 
John Alston, President and CEO of Brookshire Brothers Inc., explains, “The in-store customer experience our shoppers are accustomed to is now theirs online. We like to say our personal service always goes the extra mile."
           
Once a customer signs up to shop at BrookshireBrothers.com, they can use Rosie’s search engine to shop their hometown store. They can navigate by department, create custom grocery lists and use Rosie’s proprietary recommended items feature based on customers’ shopping habits.  The platform also enables customers to interact with their personal shoppers.  In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions.  It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship.
 
Brookshire Brothers Anywhere
 
More and more Americans are buying household goods and groceries online. Much of that business goes to companies without brick and mortar locations in the shoppers’ town or county of residence. That results in loss of local sales tax revenue.  When shoppers use Brookshire Brothers Anywhere, they will be shopping with their local store, which keeps the tax dollars at home.
 
Brookshire Brothers Anywhere: How To
 
 
Alston shared his excitement, “As a long-time store director, what excites me the most is knowing how thrilled our customers will be when they get their first Brookshire Brothers Anywhere order. Our teams love nothing more than exceeding their customers’ expectations. This is another way we can do that!”
 
Brookshire Brothers Anywhere
 
 
 
ABOUT BROOKSHIRE BROTHERS
 
Brookshire Brothers is a 100 % employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates more than 121 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations.  Brookshire Brothers is committed to quality and service in their stores and are known for their good food and good people doing good deeds in their communities. Follow us on Facebook, Twitter, or Instagram.
 
 
Money Bags Live Game Pays Off $20,000+
Lufkin… Three Brookshire Brothers shoppers have more money in their pockets after competing in MONEY BAG GAME LIVE at the Texas State Forest Festival. The three qualified for the contest during Brookshire Brothers 12 Week Summer Promotion – The Price is Right.  On Saturday, September 23rd Phillip Solly, Misty Lee and Kathryn Johnson each played the game in front of a live audience in the hopes of winning a million dollars.
 
 
First up, was Phillip Solly of Rusk, an EMT and fireman from Cherokee County. His daughters Anna and Addison, sporting shirts that said “My Daddy is a Superhero” cheered him on from the stands.  Solly drew 5 matching $10,000 envelopes to go home a winner.  His wife, Shawn, a police officer was also in the EXPO audience.
 

 
Misty Lee from Fred, Texas took the stage next. The mother of two said, “I am so nervous.”  If she won ‘the million’ her daughter Katelynn wanted a new room, and Misty a new house!  Misty, won the lowest of the possible winnings, at one thousand dollars.
 
The final contestant was Kathryn Johnson from Hempstead.  The retiree brought her niece Sherry Scott with her.  At the end of play, Johnson took home $10,000!
 
 
KYKS radio personality Danny Merrell was the Texas version of Drew Carey for the Brookshire Brothers sponsored event. Merrell kept the crowd engaged with The Price is Right and Brookshire Brothers trivia giving away gift cards and Brookshire Brothers famous fried chicken dinners.  Forest Festival attendees were also in the winnings!  A pair won a trip to Los Angeles to see The Price is right and four more won $500 and $250 gift cards.
 
A spokesperson for the employee-owned grocer says “The Texas State Forest Festival is the perfect venue for this first-of-its-kind event.  As the presenting sponsor, we thought it would be an excellent addition to the festival from both an entertainment and advertising perspective, as we promote Lufkin and the festival beyond East Texas.  It’s an event rooted in family and community, which speaks to our core values.”
 

 
Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com.
 
 
Miss our live stream on Facebook? Watch footage of the whole game here 
 
 
Golfing to Give Back: Fall 2017 Tournament
LUFKIN, TEXAS — More than 250 golfers took to the greens Monday to raise money for the Brookshire Brothers Charitable Foundation, which distributes grants to regional non-profits each January. Twice a year, Brookshire Brothers invites its vendors to the tourney at Lufkin’s Crown Colony Country Club.
 
 
The evening portion of yesterday’s tournament was cut short by rain, however it didn’t keep vendors from rallying around a great cause! Representatives from some of the recipient organizations like The Mosaic Center, Harold’s House, and the Lufkin State Supported Living Center help worked the tourney. It’s their way to thank these vendor donors from all across the country. They also served as official witnesses on Hole 17, where if a golfer hits a hole-in-one, they take home a 2017 Toyota Tundra courtesy of Loving Auto Group.
 
 
Since 2007, Brookshire Brothers has given back more than one million dollars through the funds raised at its golf tournaments. Vendors appreciate the opportunity to network with their colleagues while raising money for so many worthy causes in the areas of education, hunger, health and the arts.
 
 
The 2017 recipients are:
  • Alcohol and Drug Abuse Council of Deep East Texas (ADAC)
  • American Cancer Society
  • Angelina Arts Alliance
  • Boys & Girls Clubs of Deep East Texas
  • CRRC of Canyon Lake
  • Court Appointed Special Advocates-CASA in the Pines
  • East Texas Alliance for Children (Harold’s House)
  • Friends of the Ellen Trout Zoo
  • Gateway Community Partners
  • The Joseph House, Inc
  • Junior Achievement of Angelina County, Inc
  • Junior League of Lufkin
  • Lufkin State Supported Living Center – Volunteer Services Council
  • The Mosaic Center, Inc
  • Texas Forestry Museum
  • Women’s Shelter of East Texas
Special Donation:  9/2017: American Red Cross - $20,000 toward Hurricane Harvey relief (matched by $30,000 from local foundations)
 

Education Foundations:

  • Friends of Hamilton ISD
  • Hemphill ISD Education Foundation
  • Lufkin ISD Education Foundation
  • McGregor ISD Education Foundation
  • Wells ISD Education Foundation

In addition to these contributions, Brookshire Brothers has a separate employee-run Donations Committee which meets monthly to consider hundreds of donation requests from throughout the company’s footprint.

 

 

Brookshire Brothers Zoo Work Day 2017

Brookshire Brothers is WILD about the Ellen Trout Zoo! On Friday, May 12th, Brookshire Brothers employees put in some serious sweat equity at the Ellen Trout Zoo as they added another chapter to their annual Zoo Work Day. The tradition started 14 years ago when the zoo needed to improve its infrastructure and Brookshire Brothers responded by allowing its employees to spend a day helping spruce up the zoo. This year, Brookshire Brothers employees across the company, including electricians, plumbers, painters, and carpenters, will donate more than 300 man-hours. To put that into perspective, it’s the same as a Brookshire Brothers employee-owner working at the zoo for eight weeks! Mayor Bob Brown will be in attendance on behalf of the City of Lufkin to thank Brookshire Brothers for their continued commitment to one of the best small town zoos in America. Vendor partners Nathan’s Hotdogs, Flowers Baking Company, and Hostess will provide lunch for the Brookshire Brothers work crew and their colleagues at the zoo. 

As Your Community Grocer Since 1921, Brookshire Brothers has a legacy of giving. Although Brookshire Brothers’ giving spans its entire market area, the company is truly invested in its neighbor across the street from its corporate office. During the last 10 years, Brookshire Brothers has given the Ellen Trout Zoo more than $171,000 from the company and its charitable foundation. Customers even have a way to give back to the zoo! With every purchase of a box of HyTop animal crackers, Brookshire Brothers gives a quarter to the zoo. Those quarters have added up to nearly $19,000 and it’s still growing! In addition to volunteer and financial support, you can often find employees walking around the Ellen Trout Lake or taking a lunch break in the zoo parking lot. 

Brookshire Brothers just celebrated its 95th birthday with more expansion plans on the horizon. The company believes in super serving its customers and its communities with quality goods, great values and the extra bonus of Shopping With Someone You Know

Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com. 

Brookshire Brothers Express Store Relocating in Valley Mills Texas

New store, same friendly folks! Brookshire Brothers moved its Valley Mills operations to a new store located at 902 Avenue C on Wednesday, March 22nd. The Valley Mills Chamber of Commerce, City of Valley Mills and Valley Mills ISD will be helped Brookshire Brothers kick things off with a ribbon cutting at 12:00 PM. Grand Opening festivities included a prize wheel, raffles, giveaways, and performances by Valley Mills ISD cheerleaders and band. 

Store Director Wes Thiele invites his Valley Mills neighbors to stop by, check out the new store, and say hello to his extraordinary team. Thiele has more than 20 years of grocery experience, including almost three years at the cur-rent Valley Mills Brookshire Brothers Express location. As a Valley Mills native, he loves fishing, sports, and spending time with his family. While serving as Store Director, Thiele considers himself fortunate to help bring this new location to his hometown and introduced Tori Smith as his Assistant Store Director during the ribbon cutting ceremony. The new Brookshire Brothers Ex-press location will feature fresh meat and produce, a hot deli with daily spe-cials, Western Union, money orders, and a full-service courtesy booth. 

In addition to the fun provided by the Valley Mills cheerleaders and band, folks were invited to come out and enjoy the grand opening activities by spin-ning on the prize wheel, registering for giveaways and enjoying refreshments. Customers can take advantage of additional in store savings by joining CELEBRATE – Brookshire Brothers’ loyalty program. Celebrate members receive digital coupons and also enjoy weekly specials and promotions. 

Brookshire Brothers just celebrated its 95th birthday with more expansion plans on the horizon. The company believes in super serving its customers and its communities with quality goods, great values and the extra bonus of shopping with someone you know. The Valley Mills store will employ about thirty people, including local high school students. 

Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com. 

Brookshire Brothers Charitable Foundation 2017 Recipients

Organizations that lay the foundation for stronger communities will have more resources to help them help others thanks to Brookshire Brothers. On Tuesday, the Brookshire Brothers Charitable Foundation awarded more than $100,000 in grants to 16 non-profits and 5 education foundations across its market. The grants give organizations the resources they need to continue living out their mission of serving those in need. Trustees and company executives presented funds to the recipients on Tuesday, January 24th at the George H. Henderson Jr Exposition Center in Lufkin. 

In making the presentations, Brookshire Brothers President, CEO and Charitable Foundation Board Member Jerry Johnson said, “We are simply grocers. You are the boots on the ground. We thank you for what you do and for allowing us to participate in a small way. It’s our privilege to help further your good work through the Foundation’s support.” 

During the last decade, the Brookshire Brothers Charitable Foundation has given more than $900,000 to a variety of non-profits. For more than fifteen years, Brookshire Brothers has invited its vendors to play in two Charitable Foundation golf tournaments each year. Vendor partners appreciate the opportunity to network with their colleagues while raising money for more than twenty worthy causes – all which support children and families and align with the grocer’s core values. The funds are granted based on the organizations’ needs and application requests. 

The 2017 recipients are: 

• Alcohol and Drug Abuse Council of Deep East Texas (ADAC) 

• American Cancer Society 

• Angelina Arts Alliance 

• Boys & Girls Clubs of Deep East Texas 

• CRRC of Canyon Lake 

• Court Appointed Special Advocates-CASA in the Pines 

• East Texas Alliance for Children (Harold’s House) 

• Friends of the Ellen Trout Zoo

• Gateway Community Partners 

• The Joseph House, Inc 

• Junior Achievement of Angelina County, Inc 

• Junior League of Lufkin 

• Lufkin State Supported Living Center – Volunteer Services Council 

• The Mosaic Center, Inc 

• Texas Forestry Museum 

• Women’s Shelter of East Texas 

Education Foundations: 

• Friends of Hamilton ISD 

• Hemphill ISD Education Foundation 

• Lufkin ISD Education Foundation 

• McGregor ISD Education Foundation 

• Wells ISD Education Foundation 

In addition to these contributions, Brookshire Brothers has a separate employee-run Donations Committee which meets monthly to consider hundreds of donation requests from throughout the company’s footprint. 

Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com.  


For photos from The Brookshire Brothers Charitable Foundation Check Presentation Ceremony, please visit our Facebook page

Brookshire Brothers Express Grand Opening - Hudson, Texas

Brookshire Brothers rang in the New Year with a bang as it opened its latest retail location in Hudson, TX! The store opened on Wednesday, January 11th at 6:00 AM and featured the Angelina County Chamber of Commerce, City of Hudson and Hudson ISD at the 11:00 AM ribbon cutting. Grand Opening fes-tivities included a prize wheel, raffles, giveaways, and appearances by Hudson JV cheerleaders, HighLights, band, and choir. As your community grocer since 1921, Brookshire Brothers has a legacy of giving that spans nearly a century. The company demonstrated its commitment to the community on Wednesday by present-ing contributions to first responder and education organizations including Hudson Police Department, Hudson Volunteer Fire Department, and Hudson ISD. The store is located at 6564 Ted Trout Drive. 

Store Director Stephanie Matthews invites her Hudson neighbors to get to know her extraordinary store team. Stephanie has been with Brookshire Brothers for 17 years, previously serving at Lufkin and Diboll locations. Matthews, a Jasper na-tive, leads her store team by example and treats her employees like family. John Watkins joins the Hudson store team as Assistant Store Director, coming over from the Huntington location. The Brookshire Brothers Express features fresh meat and produce, a hot deli with daily specials, Western Union, money orders, and a full-service courtesy booth. 

In addition to the fun provided by the Hudson cheer, choir, band, and HighLights, folks found out about another reason to celebrate. When you are a member of Brookshire Brothers’ loyalty program, CELEBRATE, you can take advantage of additional savings including digital coupons, weekly specials and promotions. 

Brookshire Brothers just celebrated its 95th birthday with more expansion plans on the horizon. The company believes in super serving its customers and its com-munities with quality goods, great values and the extra bonus of shopping with someone you know. The Hudson store employs about thirty people, including local high school and college students. 

Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com. 

Brookshire Brothers CEO Steps Down in May

Brookshire Brothers announced on Monday that Jerry Johnson will step down as President and CEO at the end of April 2017. He will continue as a member of the Lufkin-based grocer’s Board of Directors.

John Alston, the current Chief Operating Officer and a 35-year veteran of the company, will succeed Johnson as President and CEO.

Johnson joined the company’s Board of Directors in 1997. He was a member of the team that assisted the company in becoming a majority employee-owned company in 1999 and began full time as the company’s Chief Administrative Officer at that time. During his tenure, Johnson served as Chairman of the Board from 2003 through 2007 at which time he assumed his current role of President and CEO with Milton Hixson becoming the chairman of the management board.

Under Johnson’s leadership, Brookshire Brothers grew from 69 supermarkets throughout East Texas and Western Louisiana to its current 114 stores, and from a family-owned company with 5,700 employees to becoming 100% employee-owned with nearly 7,000 employee-owners.  On Johnson, John Alston states “Jerry’s legacy as a great leader is firmly embedded in the hearts and minds of our Brookshire Brothers’ family.  From transitioning the company from private family ownership to an ESOP, Jerry has worked tirelessly as an advocate for our employee-owners.”

Alston has served as a Store Director, District Director, Chief Operating Officer and member of its Board of Directors. “John has the leadership ability and experience to lead our company through the challenges ahead and has the confidence of both the Board and Brookshire Brothers’ employee-owners,”Johnson said in a press release. 

Brookshire Brothers was founded in 1921 and became a majority employee-owned company in 1999. In 2006, the employees bought the remaining shares of the company to become one of the largest 100% employee owned companies in the country. 

     

John Alston, Current Chief Operating Officer
Future President and Chief Executive Officer

     

Wells Welcomes Brookshire Brothers Express

Brookshire Brothers opened a new store Wednesday with a holiday twist.  Wells Elementary School’s choir sang Christmas favorites as shoppers arrived for the ribbon cutting that also featured student leaders, cheerleaders, and athletes.  Customers flocked to the event to spin the prize wheel, sign up for giveaways and check out the produce, fresh meats, and full service deli in the store that sits on the Cherokee and Angelina County line.  

Store Director Geri Carrell greeted customers when the store opened at six in the morning and told them about more conveniences she has ‘in store’ including hunting and fishing licenses, deer corn, money orders, Western Union money transfer, an ATM and check cashing.  Carrell, is a ten year Brookshire Brothers veteran. She’s joined by her assistant Amanda Ramsey.  Both encourage the folks in this rural area to make the new Express store ‘theirs’.  Carrell and Ramsey let customers know they were here to serve and cater to the community’s needs.

Brookshire Brothers is no stranger to Wells. It’s owned a former Polk Pick It Up in town for years. As a nod to their community partnership, company executives, including President Jerry Johnson, COO John Alston and CFO Clay Oliver presented Chief Robert Kalka with Wells Volunteer Fire Department and Shannon Flowers and Phyllis Corbin with the Rube Sessions Library checks to go toward their mission. 

The City of Wells, led by Mayor CW Williams helped with the 10 o’clock ribbon cutting along with WISD Superintendent Jim Moore and Wells High School Principal Gary Applewhite. The District presented the store with sports jerseys with the numbers 12-14-2016 on them to represent the date of the store’s grand opening.  The jerseys will hang in the Café adjacent to the Deli.  Brookshire Brothers representatives signed customers up for CELEBRATE – the company’s loyalty program. It includes Digital Coupons, Member Monday specials and other exclusive offers – just for members.

Brookshire Brothers just celebrated its 95th birthday with more expansion plans on the horizon. Two additional Express stores will open by early 2017.  The company believes in super serving its customers and its communities with quality goods, great values and the extra bonus of shopping with someone you know.  The Wells store employs about 30 local people.

Brookshire Brothers is employee-owned and community driven. Its assets include 116 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com.

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