Brookshire Brothers CELEBRATES Jarrell!
Water tower that says Jarrell
 
Lufkin, TX (March 15, 2019) – Brookshire Brothers is throwing a party April 10th to officially open its Jarrell location. The community has embraced the Lufkin-based grocer since it purchased the former SunFresh Market in November 2018.   The store team invites the public to sample its new offerings and classic favorites while celebrating community at its Grand Opening April 10th.  Shoppers can sample their way through the store and register for prizes all afternoon (1PM-7PM). Spin the prize wheel and have some fun from 4PM until 6PM.  At 5:15 the Chamber and City will cut the ribbon, officially welcoming Brookshire Brothers to Jarrell and Williamson County.      
 
Brookshire Brothers purchased the existing SunFresh Market in the fall of 2018.  In making the announcement, company CEO John Alston said, “We are continually looking for opportunities that make sense strategically for our company. The phenomenal growth in the Williamson County area and the visionary leadership in the region made acquiring a Jarrell location a great fit.”  Brookshire Brothers has locations along the I-35 corridor in Salado, Lorena, and Moody. 
 
Jarrell’s Mayor Larry Bush joins in the company’s excitement because having a grocery store is pivotal to the area’s long term vision.  “We have plans for nearly 7000 homes and apartments on file, have recently begun an expansion on our Wastewater Treatment Facility to quadruple its capacity and are working on bringing another 10.5 million gallons of water/day to the city to support the growth.  We know Brookshire Brothers can provide the citizens of the area with choices and options that support the growth and diversity of our population. We’re delighted this employee-owned company wants to grow with us.”  
 
Brookshire Brothers brings its signature hot deli and easy eats to the community as well as certified meat cutters who make specialty cuts for their customers.  Brookshire Brothers is a company of employee owners who are good people, providing good food, and doing good deeds in the communities it serves.
For more company information, view other recent press releases. 
  
Vehicle Registrations Now Offered At Canyon Lake Store

Brookshire Brothers Brings Convenience to Vehicle Registrations  

Lufkin, TX – Brookshire Brothers now offers Motor Vehicle Registration Renewals in partnership with the Comal County Tax Office. Their mutual customers can now get their renewals at the Brookshire Brothers Canyon Lake location.
 Brookshire Brothers Store Front
Instead of driving out to the Comal County Tax Office, motorists will now have the chance to conveniently renew their vehicle registration while shopping for groceries. All motorists need is proof of auto insurance and verification that the car safety inspection is current prior to renewing the registration.
 
Tax Assessor-Collector Cathy C. Talcott says, “Because Comal County covers such a large territory, I was delighted when Brookshire Brothers eagerly accepted our offer to bring this service to fruition.  The only location in the Canyon Lake area has been the Tax Office branch in Sattler, so the FM 306 location in the western part of the county is a great benefit to our tax payers.”
 
Brookshire Brothers, located at 18275 FM 306, has been working with the Tax Office for several months to provide this service at the Canyon Lake store. Brookshire Brothers will process the renewals at the Customer Service desk from 8:00 AM to 8:00 PM, seven days a week.  This gives customers more flexibility since the County’s vehicle registration hours are Monday through Friday from 8:00 AM to 4:30 PM.
 
Those wishing to renew their vehicle registrations must do so within the five grace days of expiration.  If expired five days after the deadline, they will need to visit their County Tax Office.  Customers must bring with them the renewal notice they received in the mail, as well as proof of insurance, and must be sure their vehicle has been inspected within 90 days of the expiration date.    
 
For more company information, view other recent press releases.
 
Charitable Foundation 2019 Recipients
Organizations that lay the foundation for stronger communities will have more resources to help them help others thanks to Brookshire Brothers. On Wednesday, January 30th the Brookshire Brothers Charitable Foundation awarded $130,000 in grants to 26 nonprofit organizations and 5 education foundations across its market area. The grants give organizations the resources they need to continue living out their mission of serving those in need. Trustees and company executives presented funds to the recipients at the Brookshire Brothers’ Distribution Center in Lufkin, Texas.    
 
In making the presentations, Brookshire Brothers President, CEO and Charitable Foundation Board Member John Alston said, “You make things happen in your communities. You change lives. We are grateful to have the opportunity to help you live out your mission. We thank you for what you do everyday.”
 
Brookshire Brothers CEO (John Alston) and CFO (Clay Oliver) stand with recipients from Mission Reclaimed, who hold a giant check representing the BBCF grant.
 
During the last decade, the Brookshire Brothers Charitable Foundation has given more than a million dollars to a variety of non-profits. For nearly twenty years, Brookshire Brothers has invited its vendors to play in two Charitable Foundation golf tournaments each year. Vendor partners appreciate the opportunity to network with their colleagues while raising money for nonprofits – all which support children and families and align with Brookshire Brothers’ core value of being a community grocer.  Each year, the funds are granted based on the organizations’ needs and application requests.
 
Sally Alvis (Director of Marketing) speaking to the 2019 BBCF recipients at the awarding ceremony in the warehouse.
 
The 2019 recipients are:
  • Alcohol and Drug Abuse Council of Deep East Texas (ADAC)
  • American Cancer Society
  • Angelina Alliance for Children (Harold’s House)
  • Angelina Arts Alliance
  • Boys & Girls Clubs of Deep East Texas
  • Buckner Children and Family Services
  • Christian Information and Service Center, Inc.
  • Dublin Goodfellows
  • Food Share Bank of Newton County
  • Friends of the Ellen Trout Zoo
  • Habitat for Humanity of Angelina County
  • Junior Achievement of East Texas
  • Junior League of Lufkin 
  • Lake Whitney Ministerial Alliance
  • Legacy Institute for Financial Education
  • Lufkin Neighborhood Strong
  • Mission Reclaimed 
  • Texas Forestry Museum
  • The Joseph House, Inc.
  • The Mosaic Center, Inc.
  • The Salvation Army
  • Twin City Mission
  • Volunteer Services Council
  • Women’s Shelter of East Texas
  • Women’s Sober House
  • Zavalla Food Pantry
Education Foundations:
  • Angelina College Center for Non-Profit Leadership
  • Hemphill ISD Education Foundation
  • Lufkin ISD Education Foundation
  • McGregor ISD Education Foundation
  • Vidor ISD
 
In addition to these contributions, Brookshire Brothers has a separate employee-run Donations Committee which meets monthly to consider hundreds of donation requests from throughout the company’s footprint.
 
 
Growing With Jarrell, Texas
Lufkin… Brookshire Brothers is purchasing a store along the busy I-35 corridor just north of Georgetown.  In making the announcement, company CEO John Alston said, “We are continually looking for opportunities that make sense strategically for our company. The phenomenal growth in the Williamson County area and the visionary leadership in the region made acquiring a Jarrell location a great fit.”
 
A zoomed in shot of the water tower in Jarrell, Texas
Brookshire Brothers is purchasing an existing SunFresh Market from a pair of real estate developers who knew having a grocery store and an ample water supply would be integral to the success of their long range plans for Jarrell. After they got SunFresh up and running, they began looking for a buyer with grocery experience. Brookshire Brothers was interested. The company already operates several stores along I-35 including one in nearby Salado and further north in Lorena.
 
Jarrell’s Mayor Larry Bush is equally excited about Brookshire Brothers coming to town, “The City is experiencing explosive growth. We have plans for nearly 7000 homes/apartments on file, have recently begun an expansion on our Wastewater Treatment Facility to quadruple its capacity and are working on bringing another 10.5 million gallons of water/day to the city to support the growth. We know Brookshire Brothers can provide the citizens of the area with choices and options that support the growth and diversity of our population. We’re delighted this employee-owned company wants to grow with us.” 
 
Brookshire Brothers has plans to take over ownership of the SunFresh Market located on Town Center Boulevard in Jarrell in early November. Residents throughout the area will receive the store’s weekly ad making them aware of the new in store offerings which will include a full service deli, bakery and meat market.
 
 
 
Change is Good! Brookshire Brothers is Better.

Grocery delivery, smokehouse foods, handmade pizza and more in a recently renovated store! 

 
Lufkin, TX (August 20, 2018) – Brookshire Brothers rolls out the red carpet, inviting folks in Huntsville and Walker County to see its new look and experience its expanded fresh offerings! The Lufkin-based company, that’s had a presence in Huntsville for decades, has invested several million dollars in the upgrade of its 11th Street location. 
 
The new store front for our Huntsville Brookshire Brothers
 
On Wednesday, the store opens wide its doors for the official ‘ribbon cutting’ with the Huntsville-Walker County Chamber of Commerce at 4:30. After the ribbon is cut there will be beer, wine and food samplings throughout the store.
 
A sign advertising the fresh cut fruit in the newly remodeled Huntsville store
 
On Saturday August 25th from 10AM-3PM Brookshire Brothers will host a community wide, family-friendly event that will reach from the parking lot all through the store. Children are invited to ‘touch a truck’ – and meet first responders from the Huntsville Fire and Police Departments as well as check out a big eighteen wheeler. Everyone’s invited to take part in the “Explore our Store” Scavenger Hunt, spin the prize wheel, sign up for CELEBRATE and enjoy the samplings throughout the store. 
 
A Brookshire Brothers florist standing at a counter with a potted plant.
 
The friendly faces that currently serve you will be doing so in an upgraded store with new features like online shopping and home delivery through Brookshire Brothers Anywhere. Customers can order groceries online then pick them up curbside or have their groceries delivered to their door. The platform also enables customers to interact with their personal shoppers. In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions. It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship. To start shopping go to https://www.brookshirebrothers.com/anywhere. Use the code 3FREE to waive your service fees. 
 
A Brookshire Brothers Anywhere cart parked outside the online order area
 
In addition to online shopping, the store’s been completely refreshed – with an updated storefront, new flooring, roofing, restrooms, coolers, checkstands, and shelving. The entire store has energy efficient equipment like LED lighting and new refrigeration cases that reduce costs and lessens environmental impact. 
 
A wide shot of the Frozen Foods section in the newly remodeled Huntsville store.
 
For foodies, there’s a number of new additions including a handmade pizza station, hand-crafted deli sandwiches and paninis, and a fresh line up of Easy Eats meal solutions for busy people. Brookshire Brothers’ new Smoked In House BBQ lineup offers customers freshly smoked brisket, ribs, sausage and more.
 
Four trays of Easy Eats meals in the new Huntsville deli
 
Your One-Stop Shop: Vehicle Registrations

Brookshire Brothers Brings Convenience to Vehicle Registrations 

 
Lufkin, TX (June 26, 2018) – Brookshire Brothers announces a new way to save time and long lines! Starting July 2, its Salado, Texas, grocery store will start offering State Vehicle Registration Renewals—a service provided by few other grocers in Texas.
 
A Brookshire Brothers sign with "Employee Owned" and "Deli" callouts against the evening sky.
 
Motorists in Bell County now have options when it comes to vehicle registration renewals. Brookshire Brothers at 215 Mill Creek Drive in Salado will now offer the service. They will be able to process registration renewals for vehicles and trailers for folks in Salado and parts of south and southeast Bell County. All motorists’ need is proof of auto insurance and verification that the safety inspection is current, if required, prior to renewing the registration. Motorists will also need to bring their registration renewal notice. 
 
Bell County’s Tax Assessor-Collector Shay Luedeke gives Brookshire Brothers this thumbs up. She adds, “When we visited Brookshire Brothers for training they processed a registration for a personal trailer of mine. They did a great job so they are good to go.” Word is getting out around the county and Luedeke says, “The store manager and our office have already heard great feedback since we announced the agreement. Though it doesn’t start until July 2nd, folks in the Salado area are delighted to have such a convenient service right in their community’s grocery store.” 
 
Brookshire Brothers will process the renewals at the Customer Service Desk from 8:00 am to 8:00 pm, 7 days a week. This gives customers more flexibility. The County’s Vehicle Registration hours are Monday through Friday from 8:00 AM to 4:45 PM.
 
For more company information, view other recent press releases.
 
Introducing Scheid Family Wines
A perfect pair! Brookshire Brothers wants to raise a glass to one of its newest partners—Scheid Family wines. Brookshire Brothers will debut the California luxury wines at Lufkin’s Farm Feast on Tuesday, June 12th and then make a collection of their wines available to their Lufkin customers. According to the Brookshire Brothers’ Vice President of Specialty Beverage Phil Metzinger, “the Scheid Family’s values and mindset align with ours—their commitment to the surrounding community, land, and people who work with them is unparalleled. It’s not unusual for them to have a 25- or 30-year employees. That’s very much like Brookshire Brothers.”
 Scheid Vineyard
 
Al Scheid started this grapes-to-glass family business in 1972. Today, their portfolio of sustainably certified wines is all estate bottled. Farm Feast guests will get to sample a number of varietals from Ryder Estates, Fivewise, and Ranch 32.  Brookshire Brothers will carry an assortment of those brands and their varietals as well as offerings labeled under Fog and Light, Rocklin Ranch, James Bryant Hill, and Long Valley Ranch.   
 
Grapes
 
The Scheids say, “Though our 11 vineyards and 4,000 acres in Salinas Valley are exceptional, it is our employees who are at the heart of everything we do.” That’s one reason Brookshire Brothers has agreed to be Scheid’s sole retailer in East Texas.  You’re invited to meet the winemaker Dave Nagengast at Farm Feast on June 12th and the Southwest Manager Henry Politiz. Politz adds,  “Our motto at Scheid is bringing people together to enjoy and savor life. That sounds exactly like what we are going to do at Farm Feast. We are delighted to be part of it and look forward to introducing our wines to Brookshire Brothers customers.”
 
Ryder Estate
 
If you miss the event, come taste the wines at either Brookshire Brothers Gaslight or Chestnut locations on Friday, June 15th from 4:00 PM – 7:00 PM.  All Scheid Family wines will be 15% off Friday, Saturday, and Sunday to celebrate Farm Feast and the Scheid’s entry into the East Texas market and Brookshire Brothers.
 
For more information about Farm Feast, visit the Lufkin's Convention and Visitors Bureau's website.
 

To reserve your spot for Farm Feast, conctact the Lufkin's CVB at 936-633-0359. 

Tables of eight are $500 and individual tickets are $50 per person. 

 

Introducing Brookshire Brothers Anywhere

Brookshire Brothers Partners with Rosie to Bring eCommerce to East Texas

 
LUFKIN, TX - Brookshire Brothers announces the launch of its online shopping solution Brookshire Brothers Anywhere.  The service, powered by Rosie, provides convenient, easy-to-use, time-saving shopping. With our kickoff this past Monday (February 19), customers are now able to order groceries online with curbside pick-up at its Chestnut and Frank Street locations, as well as delivery within 15 miles of the Frank Street store. Lufkin is the first market, but future locations will be announced soon.
 
Brookshire Brothers Anywhere
 
Get your groceries on the go today: SHOP NOW 
 
John Alston, President and CEO of Brookshire Brothers Inc., explains, “The in-store customer experience our shoppers are accustomed to is now theirs online. We like to say our personal service always goes the extra mile."
           
Once a customer signs up to shop at BrookshireBrothers.com, they can use Rosie’s search engine to shop their hometown store. They can navigate by department, create custom grocery lists and use Rosie’s proprietary recommended items feature based on customers’ shopping habits.  The platform also enables customers to interact with their personal shoppers.  In addition to making notes about how green they want their bananas or how thick they like their steaks, customers can also make note of substitutions.  It becomes a two-way conversation resulting in an even more interactive customer-personal shopper relationship.
 
Brookshire Brothers Anywhere
 
More and more Americans are buying household goods and groceries online. Much of that business goes to companies without brick and mortar locations in the shoppers’ town or county of residence. That results in loss of local sales tax revenue.  When shoppers use Brookshire Brothers Anywhere, they will be shopping with their local store, which keeps the tax dollars at home.
 
Brookshire Brothers Anywhere: How To
 
 
Alston shared his excitement, “As a long-time store director, what excites me the most is knowing how thrilled our customers will be when they get their first Brookshire Brothers Anywhere order. Our teams love nothing more than exceeding their customers’ expectations. This is another way we can do that!”
 
Brookshire Brothers Anywhere
 
 
 
ABOUT BROOKSHIRE BROTHERS
 
Brookshire Brothers is a 100 % employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates more than 121 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations.  Brookshire Brothers is committed to quality and service in their stores and are known for their good food and good people doing good deeds in their communities. Follow us on Facebook, Twitter, or Instagram.
 
 
Money Bags Live Game Pays Off $20,000+
Lufkin… Three Brookshire Brothers shoppers have more money in their pockets after competing in MONEY BAG GAME LIVE at the Texas State Forest Festival. The three qualified for the contest during Brookshire Brothers 12 Week Summer Promotion – The Price is Right.  On Saturday, September 23rd Phillip Solly, Misty Lee and Kathryn Johnson each played the game in front of a live audience in the hopes of winning a million dollars.
 
 
First up, was Phillip Solly of Rusk, an EMT and fireman from Cherokee County. His daughters Anna and Addison, sporting shirts that said “My Daddy is a Superhero” cheered him on from the stands.  Solly drew 5 matching $10,000 envelopes to go home a winner.  His wife, Shawn, a police officer was also in the EXPO audience.
 

 
Misty Lee from Fred, Texas took the stage next. The mother of two said, “I am so nervous.”  If she won ‘the million’ her daughter Katelynn wanted a new room, and Misty a new house!  Misty, won the lowest of the possible winnings, at one thousand dollars.
 
The final contestant was Kathryn Johnson from Hempstead.  The retiree brought her niece Sherry Scott with her.  At the end of play, Johnson took home $10,000!
 
 
KYKS radio personality Danny Merrell was the Texas version of Drew Carey for the Brookshire Brothers sponsored event. Merrell kept the crowd engaged with The Price is Right and Brookshire Brothers trivia giving away gift cards and Brookshire Brothers famous fried chicken dinners.  Forest Festival attendees were also in the winnings!  A pair won a trip to Los Angeles to see The Price is right and four more won $500 and $250 gift cards.
 
A spokesperson for the employee-owned grocer says “The Texas State Forest Festival is the perfect venue for this first-of-its-kind event.  As the presenting sponsor, we thought it would be an excellent addition to the festival from both an entertainment and advertising perspective, as we promote Lufkin and the festival beyond East Texas.  It’s an event rooted in family and community, which speaks to our core values.”
 

 
Brookshire Brothers is employee-owned and community driven. Its assets include 115 retail outlets incorporating grocery stores, convenience stores, as well as free standing tobacco, pharmacy and petro locations. Its footprint stretches east to Lake Charles, Louisiana, west to Dublin, Texas, north to Whitesboro, Texas and south to Ganado, Texas. For more information about Brookshire Brothers and its family of brands please visit www.brookshirebrothers.com.
 
 
Miss our live stream on Facebook? Watch footage of the whole game here 
 
 
Golfing to Give Back: Fall 2017 Tournament
LUFKIN, TEXAS — More than 250 golfers took to the greens Monday to raise money for the Brookshire Brothers Charitable Foundation, which distributes grants to regional non-profits each January. Twice a year, Brookshire Brothers invites its vendors to the tourney at Lufkin’s Crown Colony Country Club.
 
 
The evening portion of yesterday’s tournament was cut short by rain, however it didn’t keep vendors from rallying around a great cause! Representatives from some of the recipient organizations like The Mosaic Center, Harold’s House, and the Lufkin State Supported Living Center help worked the tourney. It’s their way to thank these vendor donors from all across the country. They also served as official witnesses on Hole 17, where if a golfer hits a hole-in-one, they take home a 2017 Toyota Tundra courtesy of Loving Auto Group.
 
 
Since 2007, Brookshire Brothers has given back more than one million dollars through the funds raised at its golf tournaments. Vendors appreciate the opportunity to network with their colleagues while raising money for so many worthy causes in the areas of education, hunger, health and the arts.
 
 
The 2017 recipients are:
  • Alcohol and Drug Abuse Council of Deep East Texas (ADAC)
  • American Cancer Society
  • Angelina Arts Alliance
  • Boys & Girls Clubs of Deep East Texas
  • CRRC of Canyon Lake
  • Court Appointed Special Advocates-CASA in the Pines
  • East Texas Alliance for Children (Harold’s House)
  • Friends of the Ellen Trout Zoo
  • Gateway Community Partners
  • The Joseph House, Inc
  • Junior Achievement of Angelina County, Inc
  • Junior League of Lufkin
  • Lufkin State Supported Living Center – Volunteer Services Council
  • The Mosaic Center, Inc
  • Texas Forestry Museum
  • Women’s Shelter of East Texas
Special Donation:  9/2017: American Red Cross - $20,000 toward Hurricane Harvey relief (matched by $30,000 from local foundations)
 

Education Foundations:

  • Friends of Hamilton ISD
  • Hemphill ISD Education Foundation
  • Lufkin ISD Education Foundation
  • McGregor ISD Education Foundation
  • Wells ISD Education Foundation

In addition to these contributions, Brookshire Brothers has a separate employee-run Donations Committee which meets monthly to consider hundreds of donation requests from throughout the company’s footprint.

 

 

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